Posted 3rd January

Sanipex exits B2C retail to ‘fully support’ trade and wholesale

By KBBDaily on 3rd January 2019 - 08:00am
bathroom, sanipex, uk, b2c, b2b, consumer, market, exit, kbb, kbbdaily, bagnodesign

Sanipex UK – the manufacturer of Bagno Design and Aqua Eco, as well as distributor of Bossini and Nicolazzi – has announced its decision to exit the B2C retail market to “fully support” its trade and wholesale partners.

The company said it will maintain its Chelsea and Harrogate operations as architect and designer centres in order to “maintain a service” to its designer and contractor client base, adding that it will aim to grow its network and develop brands via marketing and in-store displays.

“In order to develop a high street identity for its manufactured products, Sanipex UK opened a number of retail operations, giving Bagno Design a consumer and architect and designer sector identity, as well as showcasing the product in the most on-trend settings.

“During this time, it has become clear that the strength of Sanipex UK lies within the B2B sector, covering trade wholesale, designer and contract divisions, and it is important that we concentrate on these areas and continue to support our partners in the best way possible,” Sanipex UK said.

“The decision has therefore been made to exit B2C retail to enable this,” the company added. “Sanipex UK remains committed to both our partners in trade wholesale and our designer and contractor client base.”

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