Posted 3rd January

Sanipex exits B2C retail to ‘fully support’ trade and wholesale

By KBBDaily on 3rd January 2019 - 08:00am
bathroom, sanipex, uk, b2c, b2b, consumer, market, exit, kbb, kbbdaily, bagnodesign

Sanipex UK – the manufacturer of Bagno Design and Aqua Eco, as well as distributor of Bossini and Nicolazzi – has announced its decision to exit the B2C retail market to “fully support” its trade and wholesale partners.

The company said it will maintain its Chelsea and Harrogate operations as architect and designer centres in order to “maintain a service” to its designer and contractor client base, adding that it will aim to grow its network and develop brands via marketing and in-store displays.

“In order to develop a high street identity for its manufactured products, Sanipex UK opened a number of retail operations, giving Bagno Design a consumer and architect and designer sector identity, as well as showcasing the product in the most on-trend settings.

“During this time, it has become clear that the strength of Sanipex UK lies within the B2B sector, covering trade wholesale, designer and contract divisions, and it is important that we concentrate on these areas and continue to support our partners in the best way possible,” Sanipex UK said.

“The decision has therefore been made to exit B2C retail to enable this,” the company added. “Sanipex UK remains committed to both our partners in trade wholesale and our designer and contractor client base.”


Related articles

Our top five bathroom picks from ISH 2019

Posted yesterday - 11:00am |

kbbEDIT: Products brings you a selection of the most stunning and design-led bathroom products that were unveiled at ISH 2019

IDS releases updated Surface Solutions Guide

Posted Friday |

The 80-page brochure is aimed at retailers, manufacturers and contractors and is ‘rich with images’

TUKC ups the ante for its Greatest Green Showroom search

Posted Friday |

The company is doubling points for showrooms who recycle their ex-displays in peak home renovation seasons

Masterclass Kitchens welcomes new area sales manager

Posted Friday |

Fran Liston will be responsible for East Anglia and North London in her new role


in the spotlight

CRL Stone launches 6 new materials of Ceralsio ceramic

popular articles

Kitchen firm Warendorf – Die Küche files for insolvency

Omega Plc welcomes Countess of Wessex to plant