Posted 17th January

Footfall drops in December despite Christmas shopping

17th January 2019 - 07:00am
money matters, brc, british retail consortium, springboard, footfall, uk, retail, shopping, high street, retail park, shopping centre, kitchen, bathroom, kbb, kbbdaily, ekbbusiness

The latest British Retail Consortium – BRC – Springboard Footfall and Vacancies Monitor has reported a 2.6% drop in footfall in December, although the decrease is lower than the previous year when footfall fell by 3.5%.

High streets saw a 2.1% decline in footfall last month, while retail parks experienced a decrease of 2.1% and shopping centres dropped by 3.9%.

“The December results conclude a difficult year for retailers, with footfall dropping by 2.6% over the year,” said BRC CEO Helen Dickinson. “This continued drop, now onto its thirteenth month, continues to put pressure on bricks-and-mortar stores up and down the country.

“It comes at a time when retail is in the midst of a transformation, investing in technology and the online offer, as well as offering more experiences in physical shops. This is evolving many high streets into a destination for wider services, as well as shopping.”

Springboard marketing and insights director Diane Wehrle added: “The 2.6% decline in footfall in December 2018 – the ninth in ten years, and the seventh consecutive year of decline – is undeniably strong evidence that retailers can no longer rely on Christmas trading to redeem revenue lost earlier in the year.

“If nothing else is learnt from December 2018, it is that discounting does not stimulate customer activity, and is severely eroding the strength of Christmas as a major trading period. Ignoring the warning signs and continuing to bring sales forward undermines profitability and, ultimately, longer term innovation in retailing.”


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