Posted 21st January

Whirlpool Corporation names new EMEA president

21st January 2019 - 13:09pm
movers and shakers, whirlpool corporation, vice president, president, emea, europe, region, kbb, kbbdaily

Whirlpool Corporation has appointed Gilles Morel, pictured, as executive vice president and president for the Europe, Middle East and Africa – EMEA – region.

Morel – who is currently northern and central Europe CEO at Savencia Fromage & Dairy – has more than 25 years of experience within consumer goods, working in the sales, operations, marketing, manufacturer, research and development, and procurement sectors.

His new role – which starts on the 1st April 2019 – will see Morel head up Whirlpool Corporation’s Milan-based EMEA division, which has around 22,000 employees and 14 manufacturing sites across seven countries.

“Gilles brings strong leadership skills, exceptional P&L ownership and a very good understanding of the European marketplace to our EMEA team,” said chairman and CEO Marc Bitzer. “We look forward to seeing our EMEA business return to profitability and long-term value creation under his leadership.”

Morel added: “There is an abundance of talent along with great products and brands within Whirlpool EMEA and I look forward to building on the great work already in place. The industry throughout the EMEA region remains strong and I am fully committed to ensuring that we continue to lead and remain at the forefront of meaningful innovation.”


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