Posted 1st February

Euronics’s Europe-wide rebrand hits the UK

By KBBDaily on 1st February 2019 - 13:22pm
kitchen, euronics, cih, rebrand, logo, kbb, kbbdaily

The recent Europe-wide rebrand of electrical buying group Euronics – which owns Combined Independents (Holdings) – CIH – has reached the UK, encompassing a new logo, marketing materials, vehicle liveries, fasciae for members and a new website.

“We have invested a significant amount of resources and energy in the rebranding process, which we hope demonstrates the commitment of CIH to drive the Euronics brand to be even more recognisable on and off line, solidifying our offering to both members and agents,” said CIH marketing an e-commerce head Robert Blair.

In October last year, CIH partnered up with the Kitchen Bathroom Buying Group – KBBG – which is part of Der Kreis, to completely refurbish the CIH reception at its head office in Andover with two Nolte Küchen furniture displays.

“The rebrand is a new chapter for Euronics, which has been undertaken due to the ever-increasing changes in the consumers’ purchasing journey,” Blair added.

“Aligning our branding message across Europe gives better synergies for consumers who travel across Europe, while aligning our brand identity across the UK to further enhance the recognition of the brand for consumers who travel up and down the country – all while maintaining the independence of each of our members’ stores too.”


Related articles

Half of homeowners refuse to tip tradespeople

Posted today - 15:45pm |

Reasons include ‘the price is agreed before work commences’ and ‘good work should be expected, not rewarded’

Astracast falls back into administration

Posted today - 12:35pm |

The sink brand previously fell into administration in March last year, just months after being bought by Darren Cooper

Coram UK ‘enters period of transformation’

Posted today - 11:16am |

The group said it plans to end production of its shower enclosure ranges and is ‘consolidating’ business operations

Brits predict demise of independent retailers on high streets

Posted today - 10:30am |

The survey by KIS Finance also found that 61% of Brits are ‘worried the high street will disappear in the next 10 years’


in the spotlight

Dust Grey in Jigsaw from TKC

popular articles

Iconic British kitchen makers come together for exclusive EKBB event

Bathroom Brands names Roger Cooper as chairman