Posted 1st February

Euronics’s Europe-wide rebrand hits the UK

1st February 2019 - 13:22pm
kitchen, euronics, cih, rebrand, logo, kbb, kbbdaily

The recent Europe-wide rebrand of electrical buying group Euronics – which owns Combined Independents (Holdings) – CIH – has reached the UK, encompassing a new logo, marketing materials, vehicle liveries, fasciae for members and a new website.

“We have invested a significant amount of resources and energy in the rebranding process, which we hope demonstrates the commitment of CIH to drive the Euronics brand to be even more recognisable on and off line, solidifying our offering to both members and agents,” said CIH marketing an e-commerce head Robert Blair.

In October last year, CIH partnered up with the Kitchen Bathroom Buying Group – KBBG – which is part of Der Kreis, to completely refurbish the CIH reception at its head office in Andover with two Nolte Küchen furniture displays.

“The rebrand is a new chapter for Euronics, which has been undertaken due to the ever-increasing changes in the consumers’ purchasing journey,” Blair added.

“Aligning our branding message across Europe gives better synergies for consumers who travel across Europe, while aligning our brand identity across the UK to further enhance the recognition of the brand for consumers who travel up and down the country – all while maintaining the independence of each of our members’ stores too.”

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