Posted 4th February

Samsung unveils new support programme for retailers

By KBBDaily on 4th February 2019 - 10:25am
kitchen, samsung, support, circle, programme, specialist, retailer, kbb, kbbdaily, marketing, reward

Samsung Electronics UK has launched Samsung Kitchen Circle, a programme designed to provide support, education and acknowledgement to “dedicated Samsung kitchen specialists who believe in the brand’s vision”, according to the company.

The brand will be offering support through a specialised technical team as well as a “full suite” of online marketing materials and in-store video assets. Retailers will also be given product training for each new launch, and a monthly round-up newsletter detailing key activities.

Samsung will also be rolling out a year-round rewards scheme to “acknowledge commitment and excellence”, with an awards event set to be held later in the year. “A key aspect of the programme will be to humanise and add a real personal touch to our partnership with kitchen specialists,” said Samsung UK and Ireland home appliances head Mark Seaman.

“At Samsung we have a team of people who are incredibly passionate about kitchens and home appliances and we feel that the Samsung Kitchen Circle really provides us with a two-way channel to put this across and engage more with our kitchen specialist customers.”

Seaman added: “We are growing with our kitchen specialists and learning from them all the time. Our intention is to make the programme and their partnership with us as rewarding, enjoyable and human as possible with many occasions to celebrate their successes, give feedback to us and build skills continually along the way.”


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