Posted 5th February

Hoover uncovers consumers’ smart tech desires

By KBBDaily on 5th February 2019 - 13:31pm
kitchen, hoover, candy, haier, survey, smart technology, appliance, smart home, kbb, kbbdaily

A new survey by domestic appliance manufacturer Hoover has found that the features most anticipated by consumers within smart tech for the home are already possible, despite close to a third of those questioned believing it would take more than five years.

“The findings reveal that there is a real gap between the level of technology people think is available, compared to what actually is,” Hoover said, noting that 33% of consumers think sensor taps are still a year away, while 30% believe smart kitchen appliances are not yet available.

Close to 30% of respondents to the Hoover Innovation Survey 2018 said they think the most beneficial feature of smart kitchen appliances would be ease of use, while 24% think efficiency. Almost a quarter said they think a smart kitchen appliance would be most likely to improve their lifestyle than any other kitchen technology.

“These results will be surprising for a lot of people, proving that technology used in domestic appliances currently far exceeds public expectations,” said Hoover Candy freestanding appliances business director Steve Macdonald.

“As the brand which launched the UK’s first collection of connected appliances in June 2015, our ongoing mission is to lead the way with smart models. Since 2015 we have made a concerted effort to ensure that our latest smart models offer true benefits to people’s lives, by learning and adapting to provide bespoke solutions to daily problems with household chores.”

In October last year, China-headquartered Haier Group acquired Candy Group from the Fumagalli family for €475m. The company recently announced that Haier Europe CEO Yannick Fierling will head up the operations of the former Candy Hoover Group from its European base in Brugherio, Italy.


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