Posted 7th February

Schmidt presents Vertical Home concept with Kenton Cool

7th February 2019 - 08:00am
kitchen, bedroom, wardrobe, schmidt, kenton cool, mountain, design, alps, kbb, kbbdaily

French kitchen manufacturer Schmidt recently held an event to present its new Vertical Home concept in partnership with English mountaineer Kenton Cool, pictured, which comprised designing and installing a kitchen and wardrobe on the side of a mountain at an altitude of 2,000 metres.

The company said the project “illustrates how nothing is too much trouble when it comes to challenges for ultra-personalised home living projects” and forms the core of Schmidt’s new marketing campaign, an eight-episode web documentary showing how the company “takes customer service to new extremes”.

A helicopter towed the Schmidt kitchen and wardrobe along the rocky cliffs of Le Parmelan in the Alps. The company said the installation went smoothly despite the “stress of a last-minute change of filming location and anxiety about the inclement weather that was forecast”.

“While this dizzying image of the Vertical Home campaign cannot fail to make its mark on viewers, the Schmidt team itself will also never forget this stunning experience,” the company said, adding that a “great memory” of the day will be Cool making them scrambled eggs while suspended.


Watch Schmidt’s Vertical Home web documentary:

verticalhome.schmidt


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