Posted 9th February

Professional Focus: Insinkerator’s Anne Kaarlela

By KBBDaily on 9th February 2019 - 11:14am

Featured in ek&bbusiness magazine; Issue 156

Anne Kaarlela has over 15 years’ experience in marketing communications and brand development, including a 10-year stint at sports technology brand Polar. She is currently InSinkErator’s marketing communications manager for Europe and Russia.


Why should an independent kitchen specialist encourage customers to invest in a food waste disposer?

“Food waste disposers provide a great opportunity to independent kitchen specialists and are an easy add-on to any sink, furniture or kitchen sale. They can generate valuable additional turnover, one of the most common mistakes that can be made when specifying a food waste disposer is not specifying one at all; not encouraging or promoting sales is both an opportunity and margin missed.

“Food waste disposers from InSinkErator are designed to complement all kinds of kitchens, delivering premium quality at a reasonable price. Offering unsung practical, hygienic, convenient and lifestyle benefits to the consumer, food waste disposers offer the independent kitchen specialist the opportunity to mention the added value such products can bring to the home, in turn adding margin to a kitchen sale.

“Food waste disposers allow food waste to be dealt with instantly, hygienically and safely. Food waste is ground into minute sized particles – InSinkErator uses an innovative system of stainless steel grinding rings. The food waste is then dispatched and simply rinsed away safely down the drain, through the standard plumbing.

“Not only does this offer an alternative to traditional disposal methods of food waste, but by reducing food waste being sent to landfill sites, food waste disposers reduce greenhouse gases and the household’s carbon footprint.

"In addition, and where there is an anaerobic digester within the sewage system, the nutrients from the food waste can be recovered and regenerated into biogas and fertiliser.

“A food waste disposer is the perfect addition to open-plan living, by eliminating any unpleasant food odours within the kitchen, as well as improving hygiene and the finished appearance of the kitchen. As the global leader and inventor of food waste disposers, InSinkErator has a range of models to suit every kitchen, family or lifestyle.”



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