Posted 7th March

CIH launches ‘new and improved’ consumer website

By KBBDaily on 7th March 2019 - 08:00am
kitchen, cih, euronics, website, consumer, ecommerce, e-commerce, kbb, kbbdaily

UK buying group Combined Independents (Holdings) – CIH – which is part of Euronics – has launched its “new and improved” consumer e-commerce website with a “fuss-free on-brand aesthetic”.

The new website features detailed product information on both MDA and SDA, as well as TV and audio products. Users can look up their nearest Euronics store and choose ‘click and collect’ as a delivery option.

“Physical retail stores have always been, and always will continue to be, a core part of Euronics and CIH,” said CIH marketing and e-commerce head Robert Blair. “However, with the increase in online retail, especially for electrical items, we needed to up our game.

“Our new omni-channel approach is to grow our brand awareness, while strengthening the support for our agents and increasing the value to our suppliers. The advent of this new and extensive platform for Euronics means it is one of the best online offerings in the UK.”

Blair added: “As you know, any new e-commerce website needs constant monitoring for continuous improvement, which will be our focus for 2019.”

Check out the new site:

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