Posted 12th March

Gorenje’s chatbot Anna gets an update

By KBBDaily on 12th March 2019 - 15:27pm
kitchen, gorenje, appliance, manufacturer, anna, chatbot, kbb, kbbdaily

Anna, the online chatbot for kitchen appliance manufacturer Gorenje, has received an update to offer a more optimised guided conversation flow, among other features.

According to Gorenje, the most significant new feature is ‘free search’ which offers “more life-like conversations” with Anna. Users can type questions such as ‘Can you recommend an oven with pyrolytic cleaning?’ to receive recommendations from the digital shopping assistant.

The updated version of Anna has also been extended to be available on webchat directly on the Gorenje website, rather than just through Facebook messenger.

“Anna is a testament to the dedication of our teams in developing the easiest possible customer journey,” said Gorenje UK managing director Iztok Krulc.

“We’re excited to be able to bring the updated features to our customers and offer the highest quality in customer service.”


Read more: Gorenje takes home gold for virtual sales assistant


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