Posted 13th March

CIH advertises during Six Nations rugby matches

By KBBDaily on 13th March 2019 - 13:25pm
kitchen, euronics, cih, rugby, match, six nations, advertisement, investment, kbb, kbbdaily

UK buying group Combined Independents (Holdings) – CIH – which is part of Euronics – recently invested in advertising during two Six Nations rugby matches that took place on the 23rd-24th February, broadcast on BBC One to 8.9 million viewers and ITV to 6 million viewers.

The company invested in eight 30-second Euronics segments on three sides of the rugby pitch for the Wales vs England match on BBC One, featuring the new Euronics logo and URL for its website, as well as six 30-second CIH segments during the Italy vs Ireland match on ITV.

The company added that it will be advertising during the Wales vs Ireland Six Nations rugby match on the 16th March. There will be six 30-second Euronics adverts in both halves of the match, which is expected to garner an audience of more than 12 million when broadcast on BBC One.

“We hope the advertising will increase footfall for our members and agents, and raise awareness of Euronics and our retailers’ stores, as well as our new e-commerce website,” said CIH marketing and e-commerce head Robert Blair.

“National advertising is just one of the benefits of being a Euronics agent and we will continue to support our members with a variety of advertising throughout the year.”

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