Posted 13th March

CIH advertises during Six Nations rugby matches

13th March 2019 - 13:25pm
kitchen, euronics, cih, rugby, match, six nations, advertisement, investment, kbb, kbbdaily

UK buying group Combined Independents (Holdings) – CIH – which is part of Euronics – recently invested in advertising during two Six Nations rugby matches that took place on the 23rd-24th February, broadcast on BBC One to 8.9 million viewers and ITV to 6 million viewers.

The company invested in eight 30-second Euronics segments on three sides of the rugby pitch for the Wales vs England match on BBC One, featuring the new Euronics logo and URL for its website, as well as six 30-second CIH segments during the Italy vs Ireland match on ITV.

The company added that it will be advertising during the Wales vs Ireland Six Nations rugby match on the 16th March. There will be six 30-second Euronics adverts in both halves of the match, which is expected to garner an audience of more than 12 million when broadcast on BBC One.

“We hope the advertising will increase footfall for our members and agents, and raise awareness of Euronics and our retailers’ stores, as well as our new e-commerce website,” said CIH marketing and e-commerce head Robert Blair.

“National advertising is just one of the benefits of being a Euronics agent and we will continue to support our members with a variety of advertising throughout the year.”


Related articles

Homebase launches ‘fresh’ creative for Autumn kitchen range

Posted yesterday - 15:25pm |

The DIY chain said the new look ‘signals a shift towards a more emotionally led communications approach’

Geberit MD raises more than £5,000 for Guide Dogs

Posted yesterday - 13:09pm |

‘I am extremely proud of both myself and my wife, Nikki, for completing the Great North Run,’ Mark Larden said

Caesarstone chosen for £14m luxury spa resort project

Posted yesterday - 10:27am |

Several surfaces including Frosty Carrina, Raw Concrete and Misty Carrera were used in the 4,120sq m project

Grohe production to become completely CO2-neutral by 2020

Posted yesterday - 08:00am |

Its CEO Thomas Fuhr has been honoured by BAUM with the 2019 Environmental and Sustainability Award


in the spotlight

KWC’s premium ZOE range of sinks and taps exude form and function

popular articles

Homebase names former Kingfisher director as Bathstore boss

Industry duo take on charity rally in Mini Cooper convertible