Posted 15th March

Buy It Direct buys assets of Better Bathrooms

By KBBDaily on 15th March 2019 - 15:41pm
bathroom, money matters, better bathrooms, roxor group, administration, redundant, company, kbb, kbbdaily

Online retailer Buy It Direct – which owns the Appliances Direct and Furniture 123 brands – has acquired the assets of BetterBathrooms (UK) Limited, which fell into administration and ceased trading at the beginning of March.

Phil Pierce and Gary Blackburn of FRP Advisory were appointed joint administrators of the business following a “period of unsustainable cashflow difficulties”. “By securing a sale of the assets of the business, we have been able to maximise returns to creditors,” said Pierce.

“Buy It Direct’s proven online retail expertise and infrastructure will ensure that they are well placed to take the business forward and we wish them well for the future.”

Buy It Direct managing director Nick Glynne said: “The Better Bathrooms business will complement our other successful ‘home’ brands, Appliances Direct and Furniture123, and I am particularly pleased to be working with some of the existing talented team.

“We hope to start trading again later this month and are now focused on resurrecting and developing the brand to demonstrate exceptional value to our customers.”


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