Posted 20th March

BMA marks World Water Day with new campaign

20th March 2019 - 09:55am
bathroom, kitchen, bma, bathroom manufacturers association, campaign, consumer, world water day, unified water label, uwl, kbb, kbbdaily

The Bathroom Manufacturers Association – BMA – has launched a new ‘Stay Safe and Save Water’ campaign to mark World Water Day on the 22nd March and raise awareness about CE marking and the Unified Water Label – UWL.

Current BMA CEO Yvonne Orgill – who was recently named CEO of the UWL – carried out a series of radio interviews directing consumers to the BMA website to view several new videos that are aimed at helping consumers understand “what to look for and how to make more informed choices”.

Orgill – who is being replaced as BMA CEO by Tom Reynolds at the end of this year – said: “We know that consumers don’t always look for the UWL or realise that there is a legal requirement for certain bathroom products to carry the CE mark.

“Our own recent research into bathroom purchasing habits found that 74% of respondents were unaware that there was any legal requirement for bathroom products and almost 80% thought water efficiency was important, yet over half of taps and 40% of showers are purchased without the buyer being made aware of the amount of water these will use.

“We hope our campaign will give consumers the knowledge to seek out compliant products and avoid those shower enclosures, trays and screens and ceramicware like toilets, bidets and basins that don’t meet the required ‘fit for purpose’ standard.”

Orgill added: “Support for The UWL is growing with 152 brands and over 13,000 products registered so far. We want consumes to know that the UWL provides a clear and simple system to identify water saving products. Choosing products from this database, which are then installed and used correctly, will deliver environmental and cost-saving benefits, without any loss in performance.”

Watch the new videos here:

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