Posted 12th Apr 2019

Hoover becomes broadcast sponsor of This Morning in Ireland

12th April 2019 - 10:31am
kitchen, hoover, candy, this morning, holly willoughby, phillip schofield, ireland, campaign, washing machine, oven, kbb, kbbdaily, sponsor

Appliance manufacturer Hoover has become the new broadcast sponsor of This Morning, hosted by Phillip Schofield and Holly Willoughby, in Ireland as part of the company’s ‘Hoover, That’s Who’ campaign.

The creative features Hoover’s Axi washing machine as well as its built-in oven from the Vogue collection, and its H-Free cordless stick vacuum cleaner. Hoover noted that this is its second “significant” investment in the Irish market.

“We’ve invested considerably in TV advertising, with a particular focus on the Irish market, to get our newest products in front of the consumer and reinforce our position as a manufacturer of innovative and stylish domestic appliances,” said Hoover Candy Group brand and communications director Antony Peart.

“The ‘Hoover, That’s Who’ campaign has been a big success for us as a brand and, in addition to demonstrating the breadth of our product portfolio, it has helped to reinforce how integral home appliances are to everyday life.”

Peart added: “The investment demonstrates just how serious we are about advocating our innovative nature and how this translates into each and every product category, whether this be showcasing our newest cooking or floorcare appliances or indeed the very latest AI technology utilised in our laundry products.”


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