Posted 8th April

Britannia Life: the exclusive club for new customers

By KBBDaily on 8th April 2019 - 08:00am
kitchen, britannia, club, exclusive, new, customer, logo, refresh, rebrand, kbb, kbbdaily, retailer


Premium range cooker brand Britannia has launched an exclusive club for new customers as part of an extensive brand refresh.

Britannia Life offers a host of benefits and next-level service experience to new Britannia customers who buy a range cooker through participating retailers. Service benefits include enhanced delivery and installation; personal, in-home product demonstration; and dedicated pre- and post-purchase support from the UK-based Customer Service Centre. Extra warranty and health check options are available, and everything is supported by specially trained, in-house engineers.

In addition, Britannia Life members will receive a free range cooker care pack after installation; discounts on Britannia cookware and bakeware; and regular communication offering bespoke recipes, offers and exclusive lifestyle content from high-profile food and drink industry experts.

The launch of Britannia Life is part of a brand refresh – with a new logo and website, plus retailer support.

“The brand refresh and launch of Britannia Life represents a significant investment in Britannia and one which we think will not only strengthen the brand in the eyes of the consumer but will provide huge support to our retailers,” said Mark Davison, managing director of Britannia parent company Glen Dimplex Home Appliances.

“Britannia delivers professional performance for the home – the products are beautifully designed and extremely high quality, so we want the service our customers receive to reflect all those strengths. Britannia Life will offer a range of delivery options that can include disconnection and removal of an old appliance, installation of the new one and then a personal demonstration to ensure the customer understands the features and functions in order to get the best out of the product from day one.”

Post installation, customers will receive contact from a dedicated Britannia representative. Each customer who takes out an annual health check will receive an extra year of warranty – a rolling service which can effectively offer cover for the lifetime of the product.

Retailers who wish to become a Britannia stockist and offer Britannia Life to their customers can contact:

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