Posted 10th April

Hotpoint joins augmented reality app for its appliances

By KBBDaily on 10th April 2019 - 10:30am
kitchen, hotpoint, augmented reality, app, ar, point & place, appliance, dishwasher, washing machine, fridge, freezer, kbb, kbbdaily

Hotpoint has joined Point & Place, an augmented reality – AR – app that allows consumers to visualise Hotpoint appliances in their homes, evaluating a product’s look, size and general style, before making a purchase.

Appliances available on the app include dishwashers, fridge-freezers and hobs. Consumers can browse by room or category, and after choosing a product they can point and place the item in their home “for an interactive AR shopping experience”.

“Hotpoint appliances are well-crafted with a clean-line design and distinguishing details that add a touch of prestige,” said Hotpoint brand head Jennifer Taylor. “Consumers can now foresee what their new appliance will look like in their home before committing to a purchase.

“At Hotpoint, we care for what our customers value most and we hope this tool will help shoppers to make an informed purchase decision to match their homes and lifestyles perfectly.”

According to the company, research has shown that 79% of consumers search for expensive products online but prefer to go in-store to make the final purchase, with 82% saying they find it more secure to see exactly what a product looks like before committing to a purchase.

Check out the Point & Place app:

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