Posted 11th April

Leisure offers Euronics retailers three-year guarantee promotion

By KBBDaily on 11th April 2019 - 10:24am
kitchen, leisure, beko plc, range cooker, promotion, cih, euronics, showcase, retailer, member, guarantee, promotion, kbb, kbbdaily

Range cooker manufacturer Leisure has launched its new promotion exclusively for Euronics retailers, offering them the chance to upgrade their range cooker guarantee from one to three years free of charge.

The promotion – available from the 12th April to 30th June 2019 – is designed to help Euronics retailers drive Leisure sales, the company said.

“We’re really excited about our new promotion and believe that our retailers and consumers will welcome the additional two-year guarantee,” said Steve Naylor, independents channel manager at Leisure parent company Beko Plc.

“It’s also a great opportunity for retailers to emphasise our Good Housekeeping Institute endorsement, giving customers further confidence in the product that they’re buying.”

Leisure said the new promotion will be supported by online advertising and in-store POS including “striking” A3 posters, tent cards and swing tags featuring Leisure’s new Cuisinemaster Pro, which the brand launched at the recent Euronics Showcase.

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