Posted 15th April

Hoover awarded 2019 Consumer Superbrands status

15th April 2019 - 10:30am
Hoover, Kitchen, Appliance, Appliance Brand, Consumer Superbrands

This year’s Consumer Superbrands survey featured 1,596 brands across 78 different categories – ranging from Automotive Products to Vitamins & Supplements – with the most highly regarded brands from each category awarded Superbrand status.

The research process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world’s leading data research companies. It follows a voting process involving a nationally representative sample of 2,500 UK consumers.

All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability and distinction. Additionally, brand perception and voting by individuals is also influenced by a range of both short- and long-term factors – from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.

In addition to the British public vote, which was weighted to reflect the breadth of opinion across the whole country, all brands awarded Superbrand status were also highly rated by an objective and voluntary council of senior industry experts to provide a secondary quality control mechanism.

Antony Peart, director of brand and communications at Hoover, said: “As a company with a 111-year heritage, we’re really proud to have achieved Consumer Superbrands status, especially in extremely competitive categories where price can often be a driver over brand loyalty. Since day one, we’ve been committed to innovating and moving with the times to both meet and drive consumer demand. This is demonstrated most recently with the launch of our first collection of AI (Artificially Intelligent) appliances and brand partnership with British cook and restaurateur, Simon Rimmer. Brands will only survive and continue to thrive if they evolve and we’re in very good company with the ‘class of 2019’.”

Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and chairman of Superbrands, added: “Being highly regarded and deemed a Superbrand by the public is an important indicator of a brand’s market strength, competitive position and prospects. As we enter increasingly unsettled times, possessing a strong Superbrand provides businesses with a vital and valuable asset.”


Related articles

Bushboard kicks off summer with new Vista promotion

Posted today - 15:22pm |

Retailers can secure a showroom display for the brand’s Vista statement splashback collection free of charge

Kaldewei Nexsys wins three awards for excellent design

Posted today - 13:25pm |

SPONSORED: Innovative channel shower surface once again impresses with strong design, functionality and aesthetics

Vitra unveils new online learning site Vitra Academy

Posted today - 10:36am |

The first two modules on the brand’s manufacturing processes and its bathtubs are already available

Virtual Worlds takes on new regional sales manager

Posted today - 10:13am |

Luke Bottomley previously spent 11 years as an area sales manager for the South East at ArtiCAD


in the spotlight

TKC’s Jigsaw brand launches biggest ever range and new brochure

popular articles

Wren Kitchens invests £120m in new facility, creating 1,200 jobs

ASA bans Wickes ad after Which? complains