Posted 18th April

Victorian Plumbing sponsors ITV’s Ninja Warrior UK

18th April 2019 - 15:31pm
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Online bathroom retailer Victorian Plumbing has become the new sponsor of ITV show Ninja Warrior UK, the voiceover for which is being provided by Laurence Llewelyn-Bowen, who is also the face of the company’s new national TV campaign.

The company is providing animated idents featuring its “trademark use of white and green”, with products available from Victorian Plumbing forming the focus of the CGI animations in an “abstract style”. The show will air for eight episodes on Saturday nights until the beginning of June.

“We’re hugely excited to be sponsoring Ninja Warrior UK on ITV this series,” said Victorian Plumbing chief marketing officer Joe Pascoe. “The programme has great coverage for Victorian Plumbing’s target audience, with the launch of the new series well-timed to complement our wider campaign activity.

“We’ve been heavily investing into brand-led activity this year, which is expected to continue as we mature into one of the UK’s leading retail brands. Ninja Warrior UK consistently reaches millions of UK households with great family entertainment, so we’re looking forward to building a relationship with the programme's Saturday night peak audience.”

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