Posted 24th April

Which? takes on KBB retailers with ‘misleading’ sales tactics

24th April 2019 - 10:29am
kitchen, bathroom, which?, consumer group, website, sale, promotion, consumer, kbb, kbbdaily

Which? has urged consumers to be vigilant when shopping for kitchen and bathroom products online, saying that several “big-name retailers could be misleading consumers with sales tactics”.

The consumer group said its research into kitchen and bathroom promotions “shows that a number of well-known companies run almost constant sales, regular multiple offers and use countdown clocks”.

Which? analysed promotional messages from the website of 12 “big UK bathroom and kitchen companies”, collected by market intelligence agency Insight Retail Group from March 2018 to March 2019 alongside additional information gathered by the consumer group itself.

“Although companies were technically playing by the rules for the most part, we think some retailers’ promotional messaging could have been confusing and – in some cases – misleading, giving customers a false sense of urgency to buy,” Which? said.

The consumer group looked into bathrooms and kitchens from B&Q, Homebase and Wickes; kitchens from Ikea, John Lewis, Magnet and Wren Kitchens; and bathrooms from Bathstore, Victoria Plum, Better Bathrooms, Soak and Victorian Plumbing.

Read the full report:


Related articles

Masterclass Kitchens hosts series of customer forums

Posted today - 13:29pm |

The kitchen manufacturer invited new retailers to Cardiff to meet the team, see the factory and explore the products

SBID names finalists of 2019 International Design Awards

Posted today - 10:29am |

The shortlist for the KBB category includes Diane Berry Kitchens and Eggersmann Design, pictured

Designjunction uncovers details of new talks programme

Posted today - 08:00am |

Architect Nigel Coates, pictured left, will give a talk on Queer Culture and the City, while Ab Rogers, centre, will discuss Dyslexia and Design

Faucets says goodbye to long-time staff member

Posted today - 07:00am |

Chris Townend, pictured, is retiring from the company after several years in the role of sales – spares specialist

in the spotlight

InSinkErator® Neotank

popular articles

Whirlpool admits to 24 NDAs used for fire-risk dryers

Roca and Graham team up for training programme