Posted 24th April

Which? takes on KBB retailers with ‘misleading’ sales tactics

By KBBDaily on 24th April 2019 - 10:29am
kitchen, bathroom, which?, consumer group, website, sale, promotion, consumer, kbb, kbbdaily

Which? has urged consumers to be vigilant when shopping for kitchen and bathroom products online, saying that several “big-name retailers could be misleading consumers with sales tactics”.

The consumer group said its research into kitchen and bathroom promotions “shows that a number of well-known companies run almost constant sales, regular multiple offers and use countdown clocks”.

Which? analysed promotional messages from the website of 12 “big UK bathroom and kitchen companies”, collected by market intelligence agency Insight Retail Group from March 2018 to March 2019 alongside additional information gathered by the consumer group itself.

“Although companies were technically playing by the rules for the most part, we think some retailers’ promotional messaging could have been confusing and – in some cases – misleading, giving customers a false sense of urgency to buy,” Which? said.

The consumer group looked into bathrooms and kitchens from B&Q, Homebase and Wickes; kitchens from Ikea, John Lewis, Magnet and Wren Kitchens; and bathrooms from Bathstore, Victoria Plum, Better Bathrooms, Soak and Victorian Plumbing.


Read the full report: which.co.uk/news/2019/04/dont-be-taken-in-by-bathroom-and-kitchen-promotions

 


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