Posted 1st May

Sharp kicks off new promotion with Finish

1st May 2019 - 10:32am
kitchen, sharp home appliances, promotion, finish, dishwasher, detergent, built-in, freestanding, product, launch, kbb, kbbdaily

Sharp Home Appliances has kicked off a new Europe-wide promotional partnership with dishwasher detergent brand Finish ahead of the launch of a new built-in and freestanding dishwasher range.

Sharp said it is preparing to “consolidate and strengthen its market position” with the new range, which comprises full-size and slimline built-in models as well as a series of freestanding dishwashers in designer finishes such as black.

As part of the new promotion, every built-in and freestanding Sharp dishwasher will come with a complimentary Finish detergent kit.

“This partnership is not only a great opportunity for us to offer extra value, but also to explore additional promotional ideas,” said Sharp European sales and marketing director Alberico Lissoni.

“Our whole ethos is to bring meaningful innovation to more homes, so it makes absolute sense for us to work with Finish on developing incentives that can provide a real point of difference.”

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