Posted 1st May

Sharp kicks off new promotion with Finish

1st May 2019 - 10:32am
kitchen, sharp home appliances, promotion, finish, dishwasher, detergent, built-in, freestanding, product, launch, kbb, kbbdaily

Sharp Home Appliances has kicked off a new Europe-wide promotional partnership with dishwasher detergent brand Finish ahead of the launch of a new built-in and freestanding dishwasher range.

Sharp said it is preparing to “consolidate and strengthen its market position” with the new range, which comprises full-size and slimline built-in models as well as a series of freestanding dishwashers in designer finishes such as black.

As part of the new promotion, every built-in and freestanding Sharp dishwasher will come with a complimentary Finish detergent kit.

“This partnership is not only a great opportunity for us to offer extra value, but also to explore additional promotional ideas,” said Sharp European sales and marketing director Alberico Lissoni.

“Our whole ethos is to bring meaningful innovation to more homes, so it makes absolute sense for us to work with Finish on developing incentives that can provide a real point of difference.”

Related articles

Virtual Worlds bolsters kitchen cataloguing team

Posted today - 15:40pm |

Luke Woodford, Lawrence Prior and Tim Martin have joined as catalogue developers and junior cataloguer

Sirius holds ninth VIP international conference

Posted today - 15:15pm |

The buying group called the event its ‘biggest yet’ with 87 member delegates in attendance

Gaggenau continues partnership with Le Manoir aux Quat’Saisons

Posted today - 10:27am |

The company has provided its vacuum drawers for the Oxfordshire cookery school

Indesit boosts #DoItTogether campaign with Ariel promotion

Posted today - 08:00am |

Consumers will get a four-month free supply of Ariel 3in1 pods with the purchase of selected washing machines and washer dryers

in the spotlight

InSinkErator® Neotank

popular articles

Private equity firm TPG looking to sell

Wickes names David Wood as its new CEO