Posted 1st May

Bayswater London W2 partners with Divine Savages

1st May 2019 - 13:23pm
bathroom, materials, bayswater london w2, divine savages, wallpaper, marketing, imagery, kbb, kbbdaily, roxor group

Bayswater London W2 – which is part-owned by Roxor Group and distributed exclusively in the UK by Ideal Bathrooms – has teamed up with “quirky” wallpaper brand Divine Savages for new marketing material to support retailers.

The company has unveiled a range of lifestyle imagery to support the launch of new products from Bayswater for 2019, including vanity units, brassware and sanitaryware. It will be backed up by new marketing collateral, advertising and PR, Bayswater said.

“Divine Savages is a brand we wanted to work closely with on our new lifestyle imagery as their wallpapers have a wonderfully quirky take on the Victorian era and aligned perfectly with our brand and products,” said Bayswater marketing manager Sally Cutchie.

“The new imagery will support our POS and social media activity, as well as driving both brands across the consumer homes and interiors media,” Cutchie said.

Divine Savages director Jamie Watkins added: “We are always looking to work with like-minded brands, who are able to capture our vision and shine light on our creations. We’re excited to see the reception the images get over the coming months.”


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