Posted 30th April

AO.com launches new augmented reality function

30th April 2019 - 13:25pm
kitchen, ao.com, ao world, appliance, retailer, online, electricals, augmented reality, product, kbb, kbbdaily

Online electricals retailer AO.com has launched a new “cutting-edge” augmented reality function on its product pages, removing the need for consumers to download a separate app.

The company plans on rolling the function out across the full site. To mark the launch, AO.com recently unveiled an augmented reality installation at London’s Waterloo station to “bring a fully interactive AO shopping experience to commuters”.

“Augmented reality means customers don’t have to use their imagination or a tape measure to figure out if a product will look right or fit in their home,” said AO.com managing director David Lawson. “One of the most common reasons for a product to be returned to AO is because it didn’t fit in the space it was intended for.

“With augmented reality, customers will now be able to put a product in their home and decide whether it’s the right one for them, meaning they get the product they want quicker and more easily.” He added: “We have some really exciting developments planned for this technology and hope to have it available across the whole site by the end of the year.”


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