Posted 30th April launches new augmented reality function

30th April 2019 - 13:25pm
kitchen,, ao world, appliance, retailer, online, electricals, augmented reality, product, kbb, kbbdaily

Online electricals retailer has launched a new “cutting-edge” augmented reality function on its product pages, removing the need for consumers to download a separate app.

The company plans on rolling the function out across the full site. To mark the launch, recently unveiled an augmented reality installation at London’s Waterloo station to “bring a fully interactive AO shopping experience to commuters”.

“Augmented reality means customers don’t have to use their imagination or a tape measure to figure out if a product will look right or fit in their home,” said managing director David Lawson. “One of the most common reasons for a product to be returned to AO is because it didn’t fit in the space it was intended for.

“With augmented reality, customers will now be able to put a product in their home and decide whether it’s the right one for them, meaning they get the product they want quicker and more easily.” He added: “We have some really exciting developments planned for this technology and hope to have it available across the whole site by the end of the year.”

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