Posted 7th May

Neff kicks off augmented reality display tour

By KBBDaily on 7th May 2019 - 08:00am
kitchen, neff, appliance, waterloo, london, station, augmented reality, kbb, kbbdaily, 3rockAR

Appliance manufacturer Neff has kicked off its new augmented reality display tour, having teamed up with advertising agency 3rockAR to install a “fully equipped, state-of-the-art Neff kitchen in the middle of London Waterloo station, all thanks to the use of augmented reality”.

A giant mirror allowed commuters to see a full Neff kitchen popping up from the ground of the station concourse in a 30-second loop, with kitchen units and a dinner table appearing out of the ground.

Neff appliances – including its Slide&Hide oven – then follow, before the dinner table is set ready for a dinner party. Following the success of the Waterloo event, Neff recently travelled to the Bluewater shopping centre in Kent for a further display.

“We’ve had some fantastic feedback from people that saw the pop up at Waterloo,” said Neff group marketing manager Jo Eyers. “It’s a fantastic way to showcase our products and give people a feel for what Neff is all about – bringing everyone together through a love of cooking.”

Related articles

TrustMark forms independent consumer council

Posted today - 08:00am |

The new CPC will ‘identify common challenges face by consumers in the home improvements sector’

Blanco UK sponsors Mount Kilimanjaro climb

Posted today - 07:00am |

Lyons NI Ltd director Joe Lyons took on the challenge to raise funds for the Irish Rugby Football Union Charitable Trust

Grohe looking for London showroom opportunities

Posted yesterday - 15:37pm |

'London is one of the cities where we need to be,' said CEO Michael Rauterkus, pictured

Acres Consultancy welcomes Ray Isted to team

Posted yesterday - 10:54am |

Isted previously worked for Whirlpool UK as head of training and group brand marketing manager

in the spotlight

SPLIT from Salice – dividing to organise, in the most personal way

popular articles

Comedian Joe Lycett invites Birmingham Mayor to his kitchen extension opening

Nobia names Jon Sintorn as new CEO