Posted 7th May

Neff kicks off augmented reality display tour

7th May 2019 - 08:00am
kitchen, neff, appliance, waterloo, london, station, augmented reality, kbb, kbbdaily, 3rockAR

Appliance manufacturer Neff has kicked off its new augmented reality display tour, having teamed up with advertising agency 3rockAR to install a “fully equipped, state-of-the-art Neff kitchen in the middle of London Waterloo station, all thanks to the use of augmented reality”.

A giant mirror allowed commuters to see a full Neff kitchen popping up from the ground of the station concourse in a 30-second loop, with kitchen units and a dinner table appearing out of the ground.

Neff appliances – including its Slide&Hide oven – then follow, before the dinner table is set ready for a dinner party. Following the success of the Waterloo event, Neff recently travelled to the Bluewater shopping centre in Kent for a further display.

“We’ve had some fantastic feedback from people that saw the pop up at Waterloo,” said Neff group marketing manager Jo Eyers. “It’s a fantastic way to showcase our products and give people a feel for what Neff is all about – bringing everyone together through a love of cooking.”

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