Posted 8th May

Toto celebrates 50 million Washlets sold

By KBBDaily on 8th May 2019 - 07:00am
bathroom, toto, washlet, japanese, manufacturer, shower, toilet, brand, sales, kbb, kbbdaily

Japanese bathroom manufacturer Toto is celebrating more than 50 million sales of its Washlet shower toilet, which was named the “number one brand globally in terms of sales in the shower toilet market” by Euromonitor International.

Toto – which was founded in 1917 and started making its Washlets in 1980 – has been active in the European market for more than 10 years. According to the company, 10 million Washlets were sold in the last four years alone.

The brand noted that a recent study by the Japanese government found that 77.5% of all Japanese households have shower toilets, which are also becoming increasingly popular in public spaces such as shopping centres, offices, train stations, airports, and even on trains and aeroplanes.

The company recently marked its 10th anniversary in the European market at ISH, where it showcased its Washlet shower toilet technology under the theme of ‘Cleanovation’.

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