Posted 15th May

Ultra Finishing’s Premier Bathroom Collection undergoes rebrand

15th May 2019 - 13:40pm
bathroom, ultra finishing, premier bathroom collection, nuie, rebrand, brassware, brochure, kbb, kbbdaily

Ultra Finishing’s value-led Premier Bathroom Collection has undergone a rebrand to become nuie, which will be rolled out from June 2019 with its new brochure and six new brassware ranges.

According to Ultra Finishing, the rebranded nuie “takes its inspiration from the beautiful islands of the South Pacific, expressing the very essence of paradise, with its modern designs capturing both the nature and spirit of these water-surrounded atolls”.

The brand will also be rolling out several new furniture finishes for the York, Athena, Vault and Merit ranges alongside a new traditional freestanding bath.

“The rebrand to nuie brings a more attractive status to the range, as well as consolidating the entire product portfolio under a single brand that will evolve to better reflect the style, character and appeal of the already popular collection,” said Ultra Finishing marketing director Adam Chinn.

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