Posted 23rd May

Grohe looking for London showroom opportunities

By KBBDaily on 23rd May 2019 - 15:37pm
bathroom, kitchen, grohe, ceo, michael rauterkus, brexit, uk, london, showroom, kbb, kbbdaily

Grohe CEO Michael Rauterkus, pictured, has revealed that the manufacturer is looking at options to open a solus Grohe showroom in London to complement its office based at the World Business Centre in Heathrow.

“This is a little showroom here [at Heathrow] to show the products but we are missing something in the city, and we’re currently looking at some options," Rauterkus said. "We need to have an office and training facility, but also a showroom. We’re exploring that at the moment and, of course, London is one of the cities where we need to be.”

Explaining the importance of having a presence in the capital, he added: “I’ve worked in different industries – food, fashion, toys – but the UK is market is always unique in the way it is leading when it comes to brands, fashion, and opinion. If you just think about the amount of designers and architects, who not only spec for the UK but also for Europe and globally, the UK is, in a way, two times more important than the other markets, because it takes cares of the local market but it also has a world wide impact. Some of the most prestige architects firms are sitting where? London. Therefore, we have interest in having a good presence here.”

Last year was a “very good year” for the UK arm of Grohe, and the company “overall performed well”, with Rauterkus adding that “the UK is doing well and there is big room to grow – we see a lot of potential”.

“At Grohe, we have markets where we have up to 40% share, in some of Europe 20% to 25%, but some markets we have less – and the UK is one of them. We see a lot of potential here, and I think certain developments will help us. For example, British people love the technology; they love the Grohe Blue – the unbottled water discussion has been in the UK two years before Germany.

"When we look at this and adapt a little bit to the UK market, we can have a huge success here with the portfolio we now have. I think we have much more flexibility to approach the UK market in a different way, and also we have a great relationship to some of the biggest architect offices."

Rauterkus added: "We’re very excited. Business is doing well; we had prepared for Brexit – it didn’t come, but we have been prepared, like everybody, but we are not the only ones. We have to make sure that our customers, in whatever situation, will be able to start a project and finish it."

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