Posted 4th June

Whirlpool Corporation kicks off Seabin campaign around UK

By KBBDaily on 4th June 2019 - 07:00am
kitchen, whirlpool corporation, seabin, lifegate plasticless, plastic waste, microplastic, kbb, kbbdaily

Whirlpool Corporation has installed a Seabin at Portishead Quays Marina in north Somerset to kick off its new initiative to support the reduction of plastic pollution around the coast of Britain, in partnership with LifeGate PlasticLess.

The Seabin is designed to collect and store plastic waste, from bottles to microfibres as small as 0.3mm, and can catch around 1.5kg of plastic waste per day – equating to more than 500kg each year. The marina water is sucked through the Seabin, filtering out the plastic, before being pumped back into the sea.

“This is our first LifeGate PlasticLess Seabin in the UK,” said Whirlpool Corporation UK public affairs director Ian Moverley. “We chose north Somerset as our first location as this is close to our industrial site at Yate near Bristol, which has over 100 years of manufacturing history and we are committed to serving communities where our colleagues work and live.

“Local children have also helped to mark the occasion. We introduced the initiative to Portishead Primary School who has a very active plastic waste campaign. The school joined us for the launch to see how the Seabin worked and how it will benefit them, the surrounding beaches and overall the local community,” he added. “The school has a very keen team of litter pickers and we are hoping that this will contribute to the school’s tremendous effort.”

LifeGate scientific director Simone Molteni added: “We are proud to be working with Whirlpool Corporation, a company strongly committed to sustainability and reducing plastic pollution. Whirlpool Corporation has committed to working with LifeGate PlasticLess in Europe, with 13 Seabins installed around Italy, while this is the first harbour in the UK.”


Related articles

Digital presence: growing your business’s social media

Posted Saturday |

Rangemaster’s Emma Line gives her tips to reap the full benefits in the age of social media consumerism

Revealed: the winner of the addictive Super Fridge game!

Posted Friday |

The player who took home the prize of a Hotpoint fridge-freezer scored a whopping 8,084 points!

One month left to enter the ek&bbusiness Awards 2019!

Posted Friday |

Categories are available for the entire industry including distributors, installers, appliance brands and retailers

Bathroom market to grow by £40m in 2019

Posted Friday |

The ‘Brexit effect’ could be starting to have a modest positive impact for UK-based bathroom manufacturers, MTW said


in the spotlight

Era sinks – precision crafted design from luxury Swiss brand KWC

popular articles

Wren Kitchens invests £120m in new facility, creating 1,200 jobs

ASA bans Wickes ad after Which? complains