Posted Tuesday

Hotpoint teams up with Ariel for new laundry promotion

By KBBDaily on 11th June 2019 - 08:00am
kitchen, hotpoint, ariel, procter & gamble, promotion, retailer, washer dryer, kbb, kbbdaily

Hotpoint has partnered with Procter & Gamble brand Ariel to offer consumers a free six-month supply of Ariel washing liquid or 3in1 pods with the purchase of selected Hotpoint washer dryers.

The promotion – running until the 31st August 2019 – includes the RD 1076 JD UK Hotpoint Ultima S-Line washer dryer. Hotpoint said that retailers will have access to both in-store POS and digital assets to “alert and engage consumers”.

“Laundry appliances from Hotpoint are designed with the latest innovations and intelligent technology,” said Hotpoint brand head Jennifer Taylor. “This offers users outstanding cleaning performance, whilst Ariel laundry detergent combines ingredients that provide excellent cleaning results.

“Having a reliable laundry appliance and detergent can help consumers to reduce washing temperatures, decreasing both energy consumption and running costs.”

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