Posted 10th June

Bathroom supplier rejuvenates brand with new logo and strapline

By KBBDaily on 10th June 2019 - 13:30pm
bathroom, synergy, supplier, rebrand, logo, strapline, kbb, kbbdaily

Bathroom supplier Synergy has undergone a branding revamp, unveiling a new logo, catalogue – due to be released in July 2019 – and strapline: “Relax. Refresh. Renew.”

The supplier said its new brand identity “mirrors its ambition to deliver high quality combined with affordable pricing to the UK market”. The rebranding project was kept in-house, with Synergy’s own designers working on the logo and graphics.

“Synergy is a brand that has adapted to market demand whilst staying true to its core values: high quality at fair prices,” said Synergy marketing director Matt Earle. “The rebrand needed to reflect that; subtle changes but still delivering on what our customers have come to love and rely on us for.

“The bathroom market is rapidly changing with new and exciting technologies paired with sleek and daring designs. Synergy will continue to be brave and excite the market.”

Synergy lead designer Christopher Ellingford added: “Having worked with Synergy for five years I feel I am well placed to continue the development of the brand. I am incredibly passionate about the project I and am so thrilled to see it developing the way that it is.

“We will be showcasing Synergy at KBB Birmingham 2020 where our customers, new and existing alike, will be able to engage with us and our products to get the full Synergy experience.”

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