Posted 12th June

Homebase among 10 worst high street stores, says Which?

12th June 2019 - 15:35pm
kitchen, bathroom, which?, consumer group, store, shop, high street, survey, shopper, customer, satisfaction, homebase, john lewis, toolstation, screwfix, kbb, kbbdaily

The annual high street shops survey by consumer group Which? has ranked Homebase as the second-to-worst high street store for 2019 with a customer satisfaction score of just 53%.

The survey of more than 7,700 shoppers named department store John Lewis as the third best high street store with a score of 86%, while fourth place was shared by Toolstation, Lakeland and Hotter Shoes with a score of 84%.

Screwfix also made the top 10, coming in joint tenth place with Seasalt and Waterstones, all of which scored a customer satisfaction rating of 82%.

Which? noted that many of the stores in the top 10 places are specialist, with the consumer group noting that some high street shops are struggling to encourage shoppers into their bricks-and-mortar stores when so many consumers now shop online.

“Giving shoppers a great in store experience is more important than ever if brands want to thrive on the high street,” said Which? magazine editor Harry Rose. “Our findings go to show that if retailers can deliver great value, quality products and first-class customer service, customers will keep coming back.”

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