Posted 14th June

Bathroom market to grow by £40m in 2019

14th June 2019 - 10:26am
bathroom, money matters, mtw research, market, brexit, product, growth, consumer, kbb, kbbdaily

A new report from MTW Research has found that the bathroom market looks set to grow by around £40m this year as “pent-up demand” for bathroom products rises “highlighting growing latent demand for several sectors”.

According to MTW Research, bathroom retailers are reporting “healthy levels” of enquiries but consumers are currently feeling uneasy committing to purchase “due to Brexit paralysis and economic uncertainties”.

However, the report also found that the “Brexit effect” could also be starting to have a modest positive impact for UK-based bathroom manufacturers, which can use their ‘Made in Britain’ credentials “to add value and quell fears of supply chain disruption due to Brexit”.

“Bathroom retailers are becoming increasingly concerned about Brexit’s threat to bathroom imports, with some evidence of a shift to UK-produced goods by higher value independent retailers as a result,” MTW Research said.

The 200-page report discusses key bathroom design trends and looks into bathroom distribution channel shares. MTW Research director Mark Waddy said there are currently “strong fundamentals for the bathroom market bubbling under the surface”.

He added: “400,000 first time buyers in 2019, rising disposable incomes, consumers delaying bathroom refits for three years now, growth in experiential bathroom retailing and some great product innovation across the bathroom market are just some trends waiting to boost bathroom sales as soon as Brexit uncertainties are resolved.”

To purchase the report, head to or call 08456 524324

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