Posted 15th June

Digital presence: growing your business’s social media

15th June 2019 - 11:00am

Brand and digital marketing manager Emma Line has been with Rangemaster since 2014 and looks after the digital brand and social media strategy for the company

With Facebook announcing it now has over 2 billion monthly active users, and Instagram nearly a billion, it’s clear to see why your business should get in on the action. But with companies all over the world joining social media platforms, making your mark can feel like an arduous task.

Social media can improve your brand awareness, help drive traffic to your website or store, and significantly, convert window shoppers into customers, so it’s worth the slog! Try these tips to help your business’ social media grow:

Know your audience
You will only benefit from a presence on social media if you are targeting the right audience for your business. If your customers are homeowners, your business’ presence on a youth-heavy platform such as Snapchat won’t benefit your brand.

Similarly, if you don’t know what your audience likes, the content you produce won’t help your account grow. Be sure to evaluate your posts by asking questions like, does your audience respond better to images or videos?

Make it count
The frequency you post is key. Too little content and your followers will lose interest, while posting too often can feel like you’re spamming them. If needed, you can schedule posts in advance using third-party apps so that they get posted at the optimal times.

Be engaging
Simply posting content will only bring you a limited number of followers. By actively engaging with social media users, you not only grab their attention, you will be sending the message that you care about building a relationship between them and your brand.

Respond to comments on your posts and comment on others’ posts to help your account be seen by new users. Remember, social media is all about connecting with an audience and to make them feel connected with your brand.

Keep an eye on your competitors
While you shouldn’t get too caught up comparing your account to others, it is still a good idea to keep an eye on what your competitors are doing. Find out what social media platforms they are using; if they are on a platform you are not, they may have the monopoly over an audience that doesn’t know you’re there!

Assess the frequency of their posts, their use of hashtags and how they engage with their followers through comments – you’ll get an insight into what is successful and what should be avoided without going through the trial-and-error process on your own account.

Be visible
Customers can only visit your social media accounts if they know you have them. There are countless accounts across many social media platforms, so you can’t rely on your account being easy to find.

Add social media icons on your literature and add hyperlinks on your website and email signatures so customers can click straight through to your accounts.

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