Posted 3rd July

Swift Electrical takes on new look for ‘Big Brand’ price book

3rd July 2019 - 07:00am
kitchen, swift electrical, appliance, Franke, Insinkerator, Whirlpool, Smeg, Neff, Indesit, Hoover, CDA, Bosch, Belling, hotpoint, brochure, book, guide, retailer, kbb, kbbdaily

Stroke-on-Trent-based appliance, sink and tap wholesaler Swift Electrical – which was acquired by former BCG managing director Chris Honer in April – has released its new “showroom-friendly” Big Brand price book.

The 220-page guide has a new look and pricing structure, Swift said, to “help retailers discuss consumer appliance needs”. It showcases “the biggest names in the industry” including Whirlpool, Smeg, Neff, Indesit, Hoover, CDA, Bosch, Belling and Hotpoint.

Sink, tap and ancillary products from Franke, Insinkerator, Manrose, McAlpine, Perrin & Rowe and Sycamore are also included. Swift said the Big Brand book “allows retailers to discuss products and specifications while keeping the trade price hidden”.

“As a sales tool to guide consumers through the world of appliances, sinks and taps the Big Brand Book is invaluable,” said marketing head Jamie Wells. “We’ve spent a long time listening to our customer’s needs and are delighted to offer them a catalogue that can genuinely help drive sales.”

Grab your copy now:

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