Posted 2nd July

Ideal Bathrooms partners with RAK Ceramics

2nd July 2019 - 08:00am
bathroom, rak ceramics, ideal bathrooms, distributor, sanitaryware, brassware, furniture, basins, kbb, kbbdaily

Bathroom distributor Ideal Bathrooms has partnered with RAK Ceramics, marking the “biggest brand launch of the year” for the former, which called RAK Ceramics the “perfect addition” to its portfolio of products.

From this month, RAK Ceramics’ full range of basins, furniture, sanitaryware and brassware – including the brand’s newest ranges, RAK-Precious and RAK-Joy – will be available for next-day delivery from Ideal Bathrooms.

“We are thrilled to have RAK Ceramics on board with us,” said Ideal Bathrooms commercial director Danielle Lillis. “RAK has a hugely impressive portfolio that will really appeal to our customer base and, in addition, we can clearly see the significant brand investment being made in the UK market.

“The strengths of both businesses truly complement each other and it is great to start the partnership at such an exciting time for the brand.”

RAK Ceramics managing director Alvin Biggs added: “This really is an ideal partnership and I’m looking forward to working with one of the UK’s leading bathroom distributors.

“This is a very exciting time for RAK as we have made significant investment in our portfolio, brand and infrastructure, which will all contribute towards our ambitious growth plans. Partnering with Ideal Bathrooms gives us the confidence that our service offering to the market will now be stronger than ever.”

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