Posted 16th Jul 2019

Domestic chore imbalance still prevalent, says Indesit

16th July 2019 - 07:00am
kitchen, indesit, survey, doittogether, campaign, domestic, chore, household, gender, imbalance, equality, kbb, kbbdaily

A new survey by Indesit has delved into the gender imbalance of sharing domestic chores at home, with 85% of women saying they are solely responsible for delegating household chores and three quarters saying they carry out all domestic jobs themselves.

The survey – which questioned 2,000 UK adults – is designed to “encourage families to think about how to share the chores fairly” as part of Indesit’s ongoing #DoItTogether campaign.

The 2019 campaign is aiming to help improve gender equality in the home by encouraging parents to “set a better example to their children” when it comes to household chores. The study found that 35% of parents use incentives, such as more pocket money, to get children involved in housework.

“We conducted a survey to learn more about family life, how chores are delegated and why parents chose to involve their children in the housework,” said Indesit brand manager Sara Bazeley.

“Parenting is vitally important to the equality story, as many of today’s gender roles are learnt when we are children. Parents are the role model for their children, who learn about sharing, respect and responsibility from what they see and experience in the home.”

She added: “At Indesit, we are committed to designing easy-to-use, family-friendly appliances that are accessible to all users, ensuring that domestic tasks don’t require any special knowledge, meaning sharing chores is made even simpler.”


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