Posted 9th July

Vestel recycles appliance parts to help dogs walk again

9th July 2019 - 10:35am
kitchen, vestel, home appliance, dog, walker, campaign, initiative, overcome obstacles, kbb, kbbdaily

Vestel Home Appliances recently launched a recycling initiative using appliance parts – such as tumble dryer drum wheels, and oven and refrigerator handles – to create walkers for dogs that struggle with mobility, and is now expanding internationally with the initiative.

The Vestel ‘Overcome Obstacles’ dog walker – which launched late last year – recently won an International CSR Excellence award from environmental non-profit organisation The Green Organisation.

The free-of-charge product is being mainly used in animal shelters across several Turkish cities, with support from the Manisa Municipality Animal Shelter rehabilitation centre, which offers specialist care for paralysed animals.

“This initiative started life as a local scheme for the design and production team at Vestel Home Appliances,” said Vestel Home Appliances management systems and customer relations manager Memed Umut Özkaban.

“We saw an opportunity to be more environmentally responsible and to help dogs in our own community. But, since its launch, the project has grown beyond what we could ever have envisaged, with requests for our mobility aid coming from communities across Turkey and even overseas in Europe.

“By the end of 2019, we expect to have already custom designed 250 Dog Walkers. This initiative was always about helping animals to overcome obstacles and challenges. Now, we get to do so on an international level. With demand continuing to rise, we’re excited for what lies ahead, having already stepped up plans to accommodate larger scale production for 2020.”

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