Posted 18th July

Indesit boosts #DoItTogether campaign with Ariel promotion

18th July 2019 - 08:00am
kitchen, indesit, ariel, promotion, do it together, doittogether, campaign, appliance, washing machine, washer dryer, kbb, kbbdaily

As part of its #DoItTogether campaign, Indesit has teamed up with Ariel for a new promotion offering consumers a four-month free supply of Ariel 3in1 pods with the purchase of selected Indesit washing machines or washer dryers.

To support the promotion – which is running until the 31st August 2019 – Indesit is providing retailers with point-of-sale material to “alert and engage consumers in-store”.

“At Indesit, we understand that life can be hectic, that's why our appliances are designed to simplify daily life, with practical solutions created to help save the consumer time, money and effort,” said Indesit brand manager Sara Bazeley.

“We hope consumers will take advantage of the four months free supply of Ariel 3in1 pods, allowing Indesit and Ariel to take on some of their hard work for them. The Ariel 3in1 pods promotion is available nationwide and will also be visible on the Indesit website.”

She added: “We hope this will raise awareness of the campaign, when consumers are looking to purchase a new washing machine, or washer dryer, and increase the footfall for our valued retail partners.”


Read more: Domestic chore imbalance still prevalent, says Indesit


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