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Electrolux marks centenary with Better Living programme

9th September 2019 - 10:25am
kitchen, electrolux, centenary, anniversary, un sustainable development goals, sustainability, food foundation, kbb, kbbdaily, charity

Electrolux is marking its 100th anniversary with the Better Living programme, designed to enable “more sustainable living for consumers around the world” in line with the UN Sustainable Development Goals.

The company said the initiative will be rolled out “through to 2030 and beyond”. It will put the spotlight on 100 actions “which make a significant and direct contribution to the 2030 UN Sustainable Development Goals”, Electrolux said.

The first action of the programme will be to fund the Electrolux Food Foundation, which was created to support and fund employee-driven projects that take action on food challenges. The company hosted a day of activities at its Luton office to celebrate the programme and its centenary, with Luton Mayor Tahir Malik planting a tree to mark the anniversary.

Colleagues also brought their children to experience the Zanussi Cook School programme, which provides weekly cooking classes to schools, as well as hosting a live food collection for local charity the Luton Foodbank.

“At Electrolux we take a lot of pride in the way our appliances have helped shape hundreds of millions of people’s home lives for the better over the past 100 years,” said Electrolux managing director Peter Spencer.

“As a global leader in home appliances, Electrolux has a tremendous opportunity to eliminate barriers that are keeping consumers and the industry from making sustainable choices. By improving our operations, which partnerships we enter into, the community initiatives we support, and the products and solutions we develop, Electrolux helps consumers to lead a sustainable lifestyle for years to come.”


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