Posted 9th Sep 2019

Revealed: how Brits feel about their kitchens

9th September 2019 - 08:00am
kitchen, trend monitor, trend-monitor, survey, report, usage, uk, householder, appliance, kbb, kbbdaily

A new survey by UK market analyst Trend-Monitor has uncovered how UK householders use and feel about their kitchens and kitchen products, with the report discovering that “ambivalence starts to creep in” after a kitchen has been installed for five years.

The survey – which questioned 1,015 UK householders – investigated a range of kitchen activities as well as respondents’ household circumstances “to obtain deeper insights into the demographics behind kitchen behaviours”.

While close to 60% said they were either happy or very happy with their kitchens, 63% said they find countertop appliances “difficult to store” and 70% said they have to keep a fridge or freezer in a different room.

The hardest working kitchen appliance was found to be the dishwasher, with half of UK households that own one saying they use it daily, and a fifth adding that they run the dishwasher even when it isn’t full.

“The study format has been developed with the kitchen industry in mind to enable kitchen product manufacturers and retailers to gain a greater understanding, not only of how UK households are using their kitchens every day, but also how they feel about the room that is rapidly becoming the centre of their homes,” said Trend-Monitor research director Jane Blakeborough.

“By surveying a nationally representative sample of over 1,000 households, the report is able to draw on deeper insights within the data to highlight the demographic profiling behind a kitchen behaviour, and track developing trends.”

The Kitchen Behaviours & Product Usage report can be purchased from the Trend-Monitor website


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