Posted 16th Sep 2019

Homebase launches ‘fresh’ creative for Autumn kitchen range

16th September 2019 - 15:25pm
kitchen, homebase, diy, chain, marketing, campaign, advertising, launch, kbb, kbbdaily

Homebase has launched its “fresh, new-look” creative to support its Autumn kitchen range, which the DIY chain said “signals a shift towards a more emotionally led communications approach” and marks the start of its new tagline: ‘Feel Good to be Home.’

The company has also launched its new Autumn campaign, entitled ‘Welcome Back Indoors’, which is the “first creative to come out of its new marketing approach”. It kicked off on the 11th September with a 20-second advert shown during ITV’s Emmerdale.

The new advert – which will also be supported by online advertising and in-store point-of-sale materials – was created by Atomic London and voiced by former Coronation Street star Suranne Jones.

“We are excited to reveal our Autumn campaign and to be celebrating our fantastic new range of home furnishings and kitchens,” said Homebase marketing head Lisa Tickle. “’Welcome Back Indoors’ takes a light-hearted view of the changing seasons and marks a real step-change in the way we communicate with our customers.”

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