Posted 14th Sep 2019

Beautiful branding: how retailers can stay one step ahead

14th September 2019 - 11:00am

Ash Chilver is the sales director at leading bathroom product manufacturer HiB and has a long history with the company, having worked there for over 15 years

For retailers, first impressions are everything. When a customer enters a showroom, they will immediately be drawn to the most eye-catching displays, especially those which help them to visualise what a product would look like in their own bathroom. We spoke to Ash Chilver, sales director at HIB, about how the brand can help retailers give their showrooms the wow factor.

When a customer enters a showroom, their initial impression will more than likely be based purely on the most prominent displays, and how well these are dressed. As a supplier, we believe it is our responsibility to provide retailers with all the tools they need to make our products and branding stand out from the crowd.

In light of this, we are constantly looking for new ways to help our retailers’ showrooms make an impact with customers. Below are four key areas in which manufacturers can help retailers stay one step ahead with their showroom experience.

Showroom design
Retailers should look for manufacturers who can help with showroom design and also offer to fit out displays by an in-house team of experts. The benefit is that it will not only provide a showstopping display for customers, but also helps free up time for installation teams to go out to customers instead of having to worry about build and maintenance the showroom.

Virtual reality
In this technological age, where consumers are increasingly seeking to ‘try before they buy’, virtual software plays an important part in aiding retailers when making a sale.

This technology enables retailers to show customers exactly how a product would look in their new bathroom, allowing them to effectively plan and visualise their project through the magic of virtual reality.

Style-led brochures
Today’s consumers want more than just the technical details, they want aspirational photography and expert interior advice.

Inspired by the layout and aesthetic of leading home interest magazines, HiB’s literature for example, offers a premium look and feel which catches the eye in showrooms. For retailers, these stunning, easy to read brochures provide an invaluable sales tool that appeals directly to the needs of modern homeowners.

Premium delivery
Whilst not directly related to the showroom itself, a premium delivery service takes the high quality experience of the showroom straight to the customer’s doorstep.

If a manufacturer employs its own delivery drivers – rather than couriers – to ensure products arrive at their destination in the same pristine condition as they leave the distribution centre, they can add value to a customers’ experience from start to finish.

Ultimately, independent retailers make such a valuable contribution to the UK economy and we believe in supporting them in every way possible.

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