Posted 27th Sep 2019

Revealed: the future of the range cooking sector

27th September 2019 - 15:33pm
kitchen, stoves, range cooker, survey, consumer, user, oven, kbb, kbbdaily

A new survey of range cooker users by Stoves has been carried out to “discover more about what’s next for the range cooking sector”, with the most highly rated features on range cookers revealed to be multifunction ovens, the flexibility of multiple oven cavities and a separate grill.

When asked what their current range cooker “could do better”, more than half of the 1,000 UK consumers surveyed said they’d like speedier cooking, while more than a quarter wanted their existing cooker to be bigger with larger cooking cavities.

Close to three quarters said they would be looking for artificial intelligence or connectivity capability when purchasing their next range cooker, with 37% saying they would want a cooker capable of connecting to their smart phones or home assistants such as Alexa.

“In the last couple of years we’ve invested heavily in the application of new technology to what has always been quite a traditional sector, including the introduction of Zeus Bluetooth connectivity to our Deluxe range cookers,” said Stoves range cooking category head Steve Dickson.

“This research proves that the appetite is there for further innovation and it was designed to give us an insight into what consumers are looking for from us as manufacturers.”

He added: “The findings have proven to be extremely thought provoking for us as a business and we hope to apply some of these ideas to future product development. Technology is moving quickly and the expectation amongst consumers seems to be that they want their kitchen appliances to keep up.”

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