Aqualisa launches AQ Collection exclusively for trade
The showering brand are marketing the new range with the promise of ‘the right product available at the right price’
Aqualisa, the showering brand, has introduced a new mixer shower range exclusively for trade customers.
The AQ Collection range, which extends Aqualisa’s mixer shower offering based on the popular AQ bar valves, is set to offer installers consistent pricing at merchant counters.
The company are marketing the new range with the promise of ‘the right product always available at the right price’, and have suggested that, in an over-promoted market segment, the AQ Collection will become the ‘benchmark of value for merchants, installers and end users.’
Dave Upperton, Channel Controller for Trade at Aqualisa, said: “Installers are the lifeblood of our business at Aqualisa, so launching an exclusive range, only available at the trade counter, is important to us. We understand priority needs of the trade when it comes to product quality, value for money and availability, all of which helps to sell a reliable, branded ‘fit and forget’ proposition - which is exactly what the AQ range is.”