Aqualla announces acquisition of historic brand, Adamsez

One of the industry's newest brands, Aqualla, has confirmed that it has acquired one of the oldest brands in the bathroom sector, Adamsez.

Aqualla has invested close to £1,000,000 and will develop the historic brand over the next 12 months.

The acquisition aims to strengthen Aqualla's strategic growth plan, which is aimed at meeting the evolving needs and expectations of its customers in the North and South of Ireland and GB. This move follows significant investment in capital and resources during the past 18 months, including the creation of dedicated Research and Development, Marketing, and Technical Support departments.

Steven Allaway (MD) commented: ‘Aqualla’s success can be attributed to the continual endeavour to provide first-class service and quality products to meet the needs of our customers. We are confident that the Adamsez brand, will experience the same benefits from this strategy. This combination of old and new brands coming together has great potential that will improve our offering and service to the bathroom industry.'

‘We are extremely proud to be able to preserve this historic brand and plan significant investment to develop its quality range, working with its established team to introduce new, innovative products to the market.’

Noel Daly, Sales Director, added: ‘Adamsez has a great history with a skilled and knowledgeable team. We aim to breathe new life into this historic brand by investing in its products and service in the immediate term while working toward a brand relaunch at the end of the year. It is an exciting and positive time against this post-pandemic backdrop within the industry.’

‘Adamsez brings a fantastic complementary product offering to the existing Aqualla portfolio, allowing us to expand on current partnerships and welcome new ones - the future is bright.'