Bath maker BC Designs is lending its support to Breast Cancer Awareness month this October, by pledging to donate 10% of profits from any pink bath or basin sold from the Colourkast collection.
The pink Colourkast option is available across all the company’s Cian® baths and basins and has proven the most popular colour choice out of the eight options available.
Darren Allison, Managing Director at BC Designs, says: ‘Unfortunately, one of the many negatives of Covid 19 is that charity donations have significantly fallen.
‘As a company we wanted to be able to commit to making donations to vital research and felt Breast Cancer Research was a worthy cause. Not only will our team ‘wear it pink’ in October but hopefully homes up and down the country will too.
‘Our plan is to work with our retailers to highlight our profit commitment to consumers as an extra incentive to go pink this October.’