The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) has announced that it will be holding an ‘Independents day’ at this years’ kbb Birmingham. The event, which will see the BiKBBI invite independent retailers to visit its stand as it offers introductions to the organisation alongside Q&As, will take place on Wednesday 3rd March.
The initiative is part of the BiKBBI’s effort to grow its independent retailer network, as it aims to widen installation support for the entire industry. Since November 2019, the organisation has welcomed 26 new retailers, including Fired Earth and Ripples, bringing its total to 111 independents, representing 182 showrooms.
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BiKBBI CEO Damian Walters said: “When we launched the organisation in 2006, we focused on the large national retailers for a number of reasons. Call it ‘low-hanging-fruit’ if you wish, we saw the opportunity to onboard thousands of installers at pace, enabling us to invest in the institute and its infrastructure. The unintentional cost of that strategy was that sadly the independent sector saw BiKBBI as something for the nationals and not for them.” Damian went onto say: “The development of installation standards, education within the sector and compliance is relevant to the entire industry and the benefits of association with us reach well into the independent sector.”
Director of Retail Strategy, Justin Adgar (pictured) said: “We now have a compelling proposition for the independent retailer in the form of our new Protected initiative. Retailers will have access to a robust digital platform that connects their customers with professional installers, protecting all parties in a number of innovative ways.”
Justin went on to say: “Whether you’re looking to connect your customers with new installers, or if you are already working with trusted installers, the Protected platform can support independent retailers to focus on sales, whilst providing their customers with an unrivalled installation service delivered by professional installers nationally.”