Caesarstone on kbb Birmingham: ‘Two years on, we are enjoying phenomenal growth’
Caesarstone reflects on growth in the market since its inaugural kbb show
As it sets to return to kbb 2020, Caesarstone UK, the quartz surface brand, has reflected on its growth in the market since its inaugural kbb show. Between 1-4th March 2020, Caesarstone will return to kbb and display 32 large format products across its Supernatural, Ultranatural and Metropolitan collections.
Amir Reske, Caesarstone UK MD, has suggested that the brand is in a completely ‘different place’ to when it appeared at kbb 2018, and is now on its way to becoming the number one quartz company in the UK.
“We’re experiencing growing demand for Caesarstone products and are meeting our milestones to become the number one quartz company in the UK,” commented Reske.
“At the 2018 show we were still a relatively young entity. Two years on and we are in a different place; bigger in every sense and enjoying phenomenal growth. KBB remains just as important to us, as a platform to connect with our very large group of channel partners with whom the conversation this year will be about our collective long-term growth.
Caesarstone VP Marketing, Jon Stanley, says: “KBB is an important industry platform for us, hence our expanded presence at the 2020 show. However, despite the bigger stand, we have retained the same warm, inviting and open feel from before. Industry feedback from the previous show was fantastic, with guests talking about the unique stand design and relaxed atmosphere – people were literally with us for an hour or more. Caesarstone is a brand where design detail matters as much as the experience and the stand is reflective of the high standards to which we hold ourselves.”