Geberit reveals new-look websites

Bathroom manufacturer unveils makeover including new visualisation tool

Holly Aspinall, consumer marketing manager at Geberit

Luxury bathroom manufacturer Geberit has unveiled makeovers for its consumer-facing websites.

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Geberit.co.uk has undergone a revamp aimed at elevating the user journey, and inspire visitors who are thinking about a new bathroom.

At the heart of the new website is the Inspiration Tool, designed to help customers visualise their dream bathroom, by exploring the designs and functions that most appeal to them.

This new tool allows the user to test different ideas and configurations before generating a personal plan and wish list which can be shared with showroom and building contractors.

The planning and installation hub is the one-stop Geberit shop for tradespeople, featuring an online product catalogue and information portal.

The website’s inspiration hub holds a whole host of useful information, news and insight, created to help improve the bathroom experience, offering advice and tips for creating the perfect space.

geberit-aquaclean.co.uk has also been overhauled with a fresh new look designed to help the user explore the benefits of the different AquaClean products available. The company reports a 60% uplift in visitors to the site since its makeover.

Later this month, the AquaClean website will introduce further support features including an automated Chatbot function, to help customers find answers to their bathroom dilemmas.

Holly Aspinall, consumer marketing manager at Geberit, said: ‘We are pleased to reveal our revamped websites. Both websites have been updated with the user journey front of mind – the sites are now more streamlined, easy to navigate and populated with lots of inspiration, tips and tricks for designing your dream bathroom and choosing the right products for you.

‘It was important for us to invest in tools – like the Inspiration Tool – that help customers to experiment and visualise different bathroom designs, before making a decision. We know a lot of people are using the extra time right now to plan for future work on their homes, and this has been reflected by the significant uplift in visitor numbers we’ve seen to the websites in recent weeks.

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‘We look forward to introducing more features and additional inspiration for customers over the coming months.’